Most people (including business owners running serious spend through their cards) redeem their points at 25 to 40% of their actual value. In one free call, Ross shows you exactly where you're leaving value on the table and what to do about it.
Based on an average client with moderate spending:
Banks profit when you don’t know better — and if you run a business, you’re likely leaving even more on the table. Here’s what that typically looks like:
These are almost always the worst redemptions, often 40-60% below what your points are actually worth.
A personal card earning 1x on groceries — or a debit card earning nothing on $200K/yr of business expenses — when 4x is a single application away.
Points don't compound. If you're not moving toward a redemption, you're losing value.
Chase, Amex, Capital One, and Bilt points can be worth 2–5× more when transferred to the right airline partner.
You get a clear, personalized action plan. No jargon, nothing generic. Just the moves that make the most sense for your specific situation, goals, and travel style.
















Hi, I'm Ross Bradley. For over 7 years I've obsessively optimized credit card points, earning more than $45,000 in travel for my family — first class on Emirates, business class across Asia and Europe, trips we'd never have been able to afford otherwise. The same playbook works for families and for business owners who put serious volume through their cards.
I genuinely geek out on this stuff. Friends started asking for my points strategy advice years ago, and eventually I made it official. The goal is simple: get you on real trips, sooner than you thought possible.
You'll get a clear, prioritized path forward based on your situation, your spending, and your travel goals — nothing held back. Whether you want to learn the system yourself or have me handle the research and booking for you, you'll leave knowing exactly what to do next.
If you're going to trust someone with your card strategy (especially if you're running a business, where the dollar amounts get bigger), it's only fair that you know how this works first.
My fee is for the strategy work, not the referral commission. If the best card for your situation is one I have no link for, that's still the card I'll recommend.
Chase, Amex, Capital One, Bilt, Citi, Wells. Every issuer has trade-offs, and I work across all of them. You walk away with whatever card actually fits your spending.
I'm not a CPA, financial advisor, or attorney. For anything tax or accounting-related on business spend, I'll happily defer to your CPA. Points strategy is what I do.
Whether you want to learn the system, get a personalized audit, or have me hunt down award flights for your dream trip — there's a path that fits.
Any referral link I share will always maximize your points, not mine! Your success is my success.
Affiliate disclosure: Ross may be compensated for referral links at no cost to you. He will never recommend a card that isn't in your genuine best interest. Credit card offers are provided by issuing banks and may change, so always review terms on the issuer's page before applying.
Practical tips, card reviews, and trip breakdowns. No fluff.
I'm a solo operation and I respond to every message personally. If you're curious whether this is right for you, just ask!
Spots are limited. Ross is a dad of three and keeps his monthly capacity small on purpose, so every client — from first-time travelers to business owners with serious card spend — gets his full attention. Pick a time below: free, 30 minutes, and you'll leave with a plan.